#shopthehangout with DVF
In association with Google+,
the World's first ever shoppable hangout.
Imagine a cosy chat with Diane von Furstenberg, while she took you through her newest collection.
That's the experience we envisioned when Google came to us to create a 'Shoppable Hangout On Air' as a partnership with the Council of Fashion Designers. Together, we created Shop the Hangout, combining e-commerce with live chat to give fans an intimate first chance to buy exclusive pieces directly from their favorite designers.