#shopthehangout with DVF

In association with Google+,

the World's first ever shoppable hangout.

Imagine a cosy chat with Diane von Furstenberg, while she took you through her newest collection.

That's the experience we envisioned when Google came to us to create a 'Shoppable Hangout On Air' as a partnership with the Council of Fashion Designers. Together, we created Shop the Hangout, combining e-commerce with live chat to give fans an intimate first chance to buy exclusive pieces directly from their favorite designers.

The campaign series included Diane von FürstenbergRebecca MinkoffRag & Bone, and Rachel Zoe.

Live countdowns to the event : Exciting because the Hangouts were a chance to snag designer exclusives

Live countdowns to the event : Exciting because the Hangouts were a chance to snag designer exclusives

Google+ event page: RSVP to the event

Google+ event page: RSVP to the event

Harnessing the power of  influencers : We partnered with top fashion bloggers to crowdsource questions for the designers, and generally drive people to RSVP.

Harnessing the power of  influencers : We partnered with top fashion bloggers to crowdsource questions for the designers, and generally drive people to RSVP.

Featured on Creativity: Innovator of the year

Featured on Creativity: Innovator of the year

Additional press mentions 

Adage  , Mashable , CFDA  , Fabsugar

 

Copywriter: Josephine Wai Lin, Art Direction: Sophie Preap. Designer: Aran Yeo

My role: Design and Concepting