The creatives on this brand were a bunch of 8 years olds. Literally.

To launch the brand 'Gone Mad' in India, we went to a bunch of schools, gave them art supplies and asked them to go mad.

We took ensuing genius art, and used them to create the packaging, print ads, OOH and TVC’s

My role: Concept, Art Direction
Transient
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Read more about the campaign here and here