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#ShopTheHangout

In collaboration with Google+, the worlds first ever 'shoppable hangout'

My role: Concept development + design

Google+ was partnering with a slew of iconic designers to launch 'Shoppable Hangouts', an e-commerce experience that for the first time ever, allowed users to shop in real time as designers unveiled their latest collection via Google+ Hangouts.

The campaign series included Diane von FürstenbergRebecca MinkoffRag & Bone, and Rachel Zoe.

Live countdowns to the event : Exciting because the Hangouts were a chance to snag designer exclusives

Live countdowns to the event : Exciting because the Hangouts were a chance to snag designer exclusives

Google+ event page: RSVP to the event

Google+ event page: RSVP to the event

Harnessing the power of  influencers : We partnered with top fashion bloggers to crowdsource questions for the designers, and generally drive people to RSVP.

Harnessing the power of  influencers : We partnered with top fashion bloggers to crowdsource questions for the designers, and generally drive people to RSVP.

Featured on Creativity: Innovator of the year

Featured on Creativity: Innovator of the year

 

Additional press mentions 

Adage

Mashable

CFDA  

Fabsugar