Nike 12 Week Training Plan
A WeChat page where users could join Nike Athlete Zhang Xi in getting race ready for the upcoming Shanghai marathon.
Every week we released new workouts harnessing the power of both Nike+ Running and the NTC app, along with shoppable outfit suggestions.
My role: I was the designer/art director on this project.
A Nike Run Club for WeChat experience we launched in China, just before the Shanghai Marathon 2015 .
For the 12 weeks running up to race day, we invited girls all over China to train in parallel with a famous Chinese athlete.
We created a custom training program that we revealed everyday, along with new, exclusive (and shoppable) daily outfits.